UMUSIC x Mercedes-Benz (2025)

Universal Music Canada/UMUSIC

2025 Social Media Content in partnership with Mercedes-Benz. Shot during the 2025 JUNO Awards weekend in Vancouver, Canada

Social media content showcasing the new Mercedes-Benz Electric G-Class along with the personalities of select artists attending the JUNOS that weekend.

ASK

A limited content series titled ‘Full Circle Moment’ - asking each artist which of their songs they would play for their younger selves, while they discover features of the Electric G-Class on a drive around Vancouver, ending in an exciting and nostalgic stunt - donuts in a parking lot.

OUTPUT

(Below) Artist photos with the Electric G-Class for their own socials.