Always-On (2024)
Universal Music Canada/UMUSIC
2024 Digital Campaign to promote UMUSIC’s various offerings.
General awareness ads to showcase the various music products the UMUSIC store has such as vinyl, CDs, and cassettes.
General
Each variation of ads produced for this campaign are sized for in-feed and story/reel for Instagram and Facebook.
Variations of still digital ads for that focuses on UMUSIC’s music offerings - including CDs, cassettes and vinyl.
Video ads for Instagram, Facebook and TikTok.
Ads based on physical product categories or genres.
Focused
Genre-based still ads that are intended for in-feed placements on Instagram and Facebook.
Country
Pop
Hip Hop
Genre-based video ads intended for Instagram and Facebook.
Category-focused video ads intended for Instagram and Facebook.