What is Seriously Cool?

Southbrook Vineyard

2018 (Spec) Digital, Print & UGC Ad Campaign to bring awareness to Southbrook Vineyard’s new line of economical and easy-drinking wines called ‘Seriously Cool’.

 

INTRO

PROBLEM

Seriously Cool wines are fairly new and are looking to get noticed by the young professional crowds of Canada.

INSIGHT

‘Cool’ is subjective to the individual, but it is also the overlapping intersection that brings groups together.

STRATEGY

Break the ice with the audience, the way we would with a stranger at a party, by asking what they consider ‘seriously cool’?

IDEA

Engage with the audience across various social media and digital platforms. Select responses will be shared in a round of social media ads, and the submitters will win a trio of Seriously Cool wines (Chardonnay, Pinot Noir, Rose).

Seriously Cool wines are made from grapes grown in cool-climate regions, as opposed to warmer valleys such as those in California and Spain. This spec user-generated campaign (UGC) aims to appeal to the hip and curious wine-drinkers of Canada.

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Art Director & Copywriter: Jung EJ Lee

CREDITS